The Nature of Business Data
Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with...
View ArticleWhere would I be without surveys?
Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings....
View ArticleHallelujah You can teach an old dog new tricks
Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying...
View ArticleDirect Disasters
I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as...
View ArticleThinking outside the (Mail)box
Quite a hullabaloo about our Postal Service, isn’t there? Mandy wants to sell bits off to fund a huge pension gap, and maintain current service levels, and the Tories support him…unlike a sizeable...
View ArticleThis industry cannot help shooting itself in the foot
Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and...
View ArticleList Broking in the News
Since the kerfuffle about the mobile telephone directory, list broking is in the news. In the Daily Mail, the term is used with obvious distaste, as if the lists of numbers supplied to the company...
View ArticleTechnology is the Fox that will kill the Golden Goose
All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology....
View ArticleData Virgins
Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers...
View ArticleBrokers Done to a T
Shock, horror…someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing...
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